Why Are Hotel TV’s So Bad? (And How To Fix It!)
I remember the good old days of staying in hotels with my family and being in awe of the television entertainment system. I didn’t have cable TV at home, so being an adolescent, I was naturally fascinated with the huge selection of free-to-air channels and pay-per-view movies that weren’t even available at the video shop. I remember begging my mum to watch Mission Impossible 2 on pay-per-view and after promising to be on my best behaviour for the whole year, she reluctantly agreed!
Since then, technology has evolved exponentially but most hotel entertainment systems seem to be stuck in the past. There have been some great advancements in hotel entertainment systems, but for some reason it’s taken a long time for the hotel industry to catch up with the times.
Hotel entertainment systems have the potential to substantially increase in-room revenue, and the investment in upgrading these systems are well worth it. The entertainment that the new generation are exposed to is simply incredible, in terms of both content and accessibility. If the hotel industry wants to compete with online entertainment, then a lot needs to change.
Why Are Hotel TV’s So Bad?
I was staying in a three-star hotel last week and there were many problems with the TV entertainment system. The reception was poor, there were a myriad of channels missing, and there was no interactive guide so I had to switch through around 100 channels (with about a third of them missing) to find the stations that I wanted to watch. It really left a sour taste in my mouth. The hotel seemed to not care about providing some form of entertainment to their guests.
Most hotel rooms will have a separate TV box that connects the TV monitor to their TV provider. This turns out to be very expensive for the hotels, not only because supplying hundreds of rooms with TV boxes can be quite costly, but also because if there’s a problem with one TV box, a technician needs to go to the room directly to fix it. This further adds to the costs of using such TV boxes, and they’ll eventually have to be replaced anyway. Furthermore, hotels that rely on satellites for TV reception can often experience problems. Rain and bad weather often cause poor reception which provides guests with a sub-par viewing experience.
How To Make Hotel In-Room Entertainment Better
The simple answer is IPTV and engagement.
Internet Protocol Television, or IPTV, is very robust and offers consumers the ability to stream their media continuously, resulting in content being played almost immediately. There’s no more issues with poor reception and missing channels. And supporting such systems is done centrally which significantly reduces costs.
Furthermore, IPTV services offers live TV, catch-up TV, Video on Demand, and the ability to use streaming services such as Netflix and Hulu. Having a big screen TV with the same entertainment services that guests watch on their mobile devices is a great incentive for guests to interact with the hotel’s entertainment systems rather than their own devices.
Added Benefits For Hotel Guests
Hotels that want to increase engagement with their guests through the hotel’s TV can do so by offering additional services such as the hotel’s compendium, guest messaging, room service, recommended attractions and restaurants, and all the hotel’s facilities. Many people are much more inclined to gather all the information they need from the hotel’s TV rather than calling reception. By increasing engagement with guests via the hotel’s TV, the hotel also has the chance to advertise their own products and services which further increases their revenue.
If you’re a hotelier and need to upgrade your hotel’s TV entertainment system, then check out Australia’s most prominent IPTV provider, Lifestylepanel, which offers all the abovementioned services.
For more information about their products and services, visit their website at http://lifestylepanel.com/