4 Advantages of In-Room Technology
Hotels, along with many other industries, have changed considerably since the rapid evolution of technology. The need to keep up with technological changes to survive in business has probably expedited this evolution, and today we find ourselves completely inundated by various kinds of technological equipment everywhere we go. The convenience of being able to perform multiple tasks simultaneously on a mobile telephone was once considered something from the future. Well, welcome to the future folks!
In regards to hotels, the need to keep up with technological changes is paramount. Personally, I think that technology in hotel rooms has been adopted quite slowly, but nonetheless, it’s a booming business now and there are many reasons why the hotel industry is now introducing cutting-edge technology into hotel rooms. The simple reason for this is because we go to hotels because it’s a better experience than being at home. We don’t have to cook, wash up, do the laundry, clean the house, mow the lawn and all the other chores we mindlessly meander through at home. So why should technology be any different, considering it’s such huge part of our lives? Hence, this article will discuss 4 advantages of hotel in-room technology.
Increase Hotel Staff Efficiency
The reality is, we all get a little needy when we stay in hotels. Personally, I expect proficient and punctual service when I need something or have any questions. Prior to technology, you would have to call reception to request an extra towel or pillow, book a massage, or order a taxi to take you to a tourist attraction. If it was a busy day, we’d spend a fair amount of time on hold! With the advance of technology, staff have much more free time to serve and cater for guests because all of the above requests which can be done with the push of a button which requires fewer hotel resources. As a result, you get a more productive and efficient service. Hotel operating costs go down, customer satisfaction goes up, and everybody loves a win-win situation.
2. Reduce Printing Costs
Most of us would be familiar with the hotel compendiums. It’s the first thing I used to read when I visited a hotel room. To present an appearance of glamour and elegance, hotel compendiums costs each hotel approximately $40,000 each year. If changes are made, revised versions need to be reprinted which costs a lot of money and is very eco-destructive. The use of hotel technology allows all this information to be displayed on the in-room TV which dramatically reduces costs, increases efficiency, and most of all, helps the environment. Think of how many trees one hotel would save each year in hotel compendiums!
3. Save Money On Unoccupied Rooms
Many hotel guest engagement systems allow hotels to only pay for the technology in occupied rooms. If a hotel is going through a low season and vacancy rates are high, they’re not burdened with the costs of paying for hotel guest engagement systems for all of their rooms, just the ones that are being occupied. This is a sound idea that increases the incentive for hotels to purchase these types of in-room guest engagement systems which maximises value and decreases costs for the hotels. As a result, they become more competitive and this raises the bar across the entire hotel industry, making the guest experience more enjoyable for everyone.
4. Maximise Their Advertising
By using hotel guest engagement systems, hotels are able to promote their services and facilities in a much more efficient and affordable manner. With in-room technology, hotels now have the ability to cross-promote their venue and services by targeting advertisements at the right times when guests are more likely to be browsing their hotel guest engagement system. Furthermore, in-room technology allows hotels to provide helpful and insightful information such as recommended restaurants, tourist attractions, hotel facilities and information, along with a multitude of entertainment services. An example of a great hotel engagement system is Lifestyle Panel, which integrates all of the above features plus Wi-Fi, internet browsing, movies on demand, guest messaging, things to do, and an event calendar displaying popular local events. For more information on hotels that use this guest engagement system, or to install this system in your hotel, visit http://lifestylepanel.com/
It’s fairly obvious that technology not only enhances our lifestyles but also provides a more convenient, cost-effective means of doing things. Hotels are certainly no different. The ability for hotels to increase their productivity, reduce their operating costs, and provide enhanced customer service and convenience is not only good for hotels but great for guests too! So the next time you think about booking a hotel, ask about their in-room technology before making any decisions.